About The Role

We’re looking for a social-first Content Creator who can take ideas from concept to camera to cut-down, fast. You’ll spot and reinterpret trends, present on-camera, produce street-style vox pops, and create content that drives community engagement and growth across key social platforms. This is a hands-on role for someone who’s comfortable being both the creative brain and the person behind and in front of the lens.

What You’ll Do

Creative & Concepts

• Generate platform-native content ideas for TikTok, Instagram (Reels/Stories), YouTube Shorts and emerging formats.
• Turn insights, trends and cultural moments into brand-safe, audience-relevant content.
• Develop repeatable content series (e.g. street interviews, challenges, formats) that build consistency and growth.
• Write quick, platform-native micro-scripts for skits (hooks, beats, payoff, CTA) and adapt them on the fly.
• Collaborate with strategists and client teams to align content with comms objectives.
• Collaborate with creatives to bring bigger campaign ideas to life through social-first execution.

Production (Filming & On-camera)

• Film on mobile/lightweight kit with strong framing, lighting, audio and pace.
• Perform on camera in public settings, staying natural and engaging even with distractions.
• Create comedy-led content (skits/characters/punchlines) within brand guidelines.
• Create unscripted, in-the-moment content improvise, capture authentic reactions, turn spontaneity into on-brand edits.
• Run vox pops end-to-end: approach the public, ask strong questions, manage permissions safely and respectfully.
• Capture content at shoots, activations, launches, live events and behind-the-scenes.

Editing & Post-production

• Edit primarily in CapCut (mobile/desktop) producing fast, high-quality cuts.
• Add subtitles, motion, transitions, sound design and platform pacing.
• Create variants (hook changes, captions, aspect ratios, cut-downs) for testing.
• Apply brand guidelines while keeping content native, not overproduced.

Community & Growth

• Support publishing with prompts, comment hooks and reply strategies.
• Drive engagement by creating content designed to spark conversation and shares.
• Feed performance learnings back into future concepts (what’s working, why, what to try next).

Trend & Culture

• Track emerging trends, audio, formats, creator styles and platform updates.
• Quickly prototype trend-led content that fits brand tone, messaging and risk profile.
• Maintain a trend bank and pitch weekly “what we should make next” recommendations.

Mandatory Experience

• Proven ability to concept, film, and edit social content end-to-end.
• Strong working knowledge of CapCut editing (captions, effects, pacing, templates, sound).
• Highly comfortable acting on camera in public (vox pops, busy environments, comedy skits) while maintaining brand tone and safety.
• Confident improvising on camera and turning spontaneous moments into on-brand edits.
• Able to shoot clean mobile video with solid audio awareness and basic lighting instincts.
• Deep understanding of TikTok/IG Reels native style and what drives engagement.
• Able to work at pace, reacting quickly to trends and briefs.
• Strong communication and professionalism when filming in public.
• Experience running street interview formats and shaping questions that get great answers.
• Comprehensive understanding of social analytics.
• Deep understanding of creator/influencer culture and platform storytelling styles.
• Portfolio showcasing social-first video work (links required).